Business Accessibility – Are Your Products Reaching Your Customers?
The business and consumer landscape is changing.
Over the last decade, we have witnessed businesses and customers become more global, more interconnected, and more diverse.
Regardless of who your customers are, you should optimize your product and brand accessibility because your audience likely has different preferences and needs that you should accommodate.
According to W3C, at least 15% of the world’s population has a recognized disability.
Business accessibility is important for all brands because it makes your products more inclusive, and you can reach a larger pool of potential customers.
Accessibility also means your company is consciously trying to improve the way you do business and connect with your customers.
Your audience sees these efforts as positives to your brand reputation and will likely share your brand with their family and friends.
But when it comes to the conversation about business accessibility, where do you start?
Adapt Your Business to Different Platforms
Regardless if you sell a product or a service, your website should be responsive. According to Statista, mobile accounts for approximately half of the web traffic worldwide.
In the first quarter of 2021, mobile devices generated 54.8% of global website traffic.
You should consider the platforms that your brand is on and focus on optimizing those platforms to provide a seamless and fluid browsing experience.
Focus on Scalability
What happens when your website has a high volume of customers? Does your website crash, or can it handle the amount of activity?
If your customers are leaving because your website won’t load, you’re losing valuable business.
Audit your website for the causes of your scalability issues. Is it an issue with handling large volumes of data, different sources of data, or something else entirely?
Once you’ve pinpointed where your scalability challenges are, you can develop a strategic plan to improve these issues.
Listen to Your Valued Customers
When it comes to making your products more accessible to your customers, who better to ask for feedback than those very people?
Your customers know what they are looking for to make their experiences more accessible.
By listening to their stories and needs, you gain a better understanding of how to improve your business accessibility.
If you need help with improving your business accessibility, we’re here to support you. Our team of experts has a range of eCommerce solutions that can help your brand become more inclusive and reach more people. This includes eCommerce support, CMS, website management, and more.
Learn more about how you can leverage Storesupport by calling 1-877-421-5081 or visiting www.storesupport.ca.« Back to Blog