In today’s digital age, your consumers are everywhere. In the social sphere, conversations are already happening everywhere about your brand, whether you are taking part or not. These are reviews, recommendations, even complaints on both your site and, more detrimental, the sites of retailers who sell your brand. This is where digital brand management becomes essential.
You currently engage in social media – isn’t that enough? Nope, sorry. Social media is just a component of digital brand management. You can’t effectively market today without being on social media, but just ‘being there’ isn’t enough. You have to do more than just post content or updates in the hopes that people will like or follow you.
Numerous studies have found that anywhere from 80-90% of shoppers’ buying decisions are influenced by social media – those reviews, recommendations and complaints we mentioned earlier. Furthermore, businesses with mostly 1 and 2 star reviews fail to convert 90% of potential customers. Digital brand management helps to take advantage of the reviews and recommendations and mitigates the risks of complaints by engaging in the conversation and building your brand presence online.
When you actively engage your audience, responding to questions or concerns, this demonstrates a higher level of care and appreciation for your customers – and they will acknowledge that. People will start to recognize you online and begin to see you as trustworthy. This trust directly converts to loyalty and sales. It is that simple.
When you’re thinking about boosting your brand online, these two additional elements can also really help:
- Digital brand ambassadors – just as you’d place an ambassador in-store during events or product launches, a digital brand ambassador engages customers online to convert your brand’s physical events into digital ones, connecting your events to your digital media.
- Digital retail merchandisers – once you’ve launched a campaign, digital brand merchandisers ensure that your brand’s online reputation and positioning is as fantastic as the merchandising conducted in bricks and mortar retail stores.
You work hard to ensure that your brand presence in-store is flawless. Why settle for less online? With digital brand management, you can build and maintain your reputation online for maximum impact, reach and influence in an age where digital has come to reign supreme.
At Storesupport, we offer digital brand management to bring your in-store and online merchandising together. Find out more about how Storesupport can help you drive your brand online by calling 1-877-421-5081 today.