Appliance Manufacturer

When: November/December
Where: National "Big Box" Stores

Scenario

Get to as many stores as possible before Black Friday with approx. 1 week’s notice. Continue to visit after Black Friday and place POP materials as required.

Last minute requirement: signage needed to be placed on products in various locations throughout Canada for the holiday season. Less than one week prior to Black Friday, the manufacturer needed as many stores visited as possible within a four day time period. The signage had not been delivered to the stores and so it was requested that it be sent to our team for execution.

Here's What Happened

The team visited 38% of stores before Black Friday. The balance were visited within the two weeks following Black Friday.

The Results

We were able to place signage materials in 99% of the stores visited.