Frozen Food Category Brand

When: January to December 2016
Where: National Grocery Chain

Scenario

Issues with distribution and replenishment in the frozen foods section.

Here's What Happened

The Storesupport team ensured all listed SKUs were in distribution in the freezer section. Confirmed that tags were up and sections fully stocked. They also worked to gain extra bunker space when items were on promotion.

The Results

Overall the team gained 30% distribution increases where distribution was missing. They packed out 15,600 units worth approx. $23,000 in wholesale dollars. Approx. 10,000 units were placed on secondary displays.