The Canadian housing market is currently experiencing a high unlike any we’ve seen in the past, one that has Canadians thinking outside the box as far as housing. With the average home price of a detached house in Toronto now sitting at well over $1 million, it should come as no surprise that many of those homeowners looking for something new are not turning to their real estate agent but instead to their local home improvement store.
Do-it-yourself home improvement has become a major seller for those in this category over the last few years as people look to update and renovate rather than buy in today’s inflated housing market. In the major cities in every province, homes have become more and more expensive. Many people are taking that into consideration now and rather than stretching to buy an entirely new home, are opting to upgrade their existing property.
Even non-DIYers are taking a stab at those projects that will increase the value of their homes, but they need help. So how can you take advantage of this boost in interest in home improvement? Here are some retail merchandising tips.
Start with a DIY display. This is an easy way to get customers thinking about what they can do on their own, at home. This also has the added benefit of providing the customer with everything they need, all in one place. Convenience for them, sales for you.
One of the best ways to help those DIYers and grab your own piece of the pie is with a workshop. Such workshops, held in-store, are becoming increasingly popular as people look for hands-on training and in-person guidance when it comes to projects for the home.
For example, if you host a tiling seminar, you can easily show homeowners how to select, plan, cut, lay, even mix and apply grout. This can all be done in-store using your products and customers will know to return to your store to get information when they need it.
Get the kids involved. Sure, this may not have anything to do with home improvement, but if you plan a seminar to teach the kids – a birdhouse is an easy one – this gives parents time to make their way through the store, getting the information and products they need for their DIY project. And, the longer they spend in-store, the more they are likely to spend.
Don’t discount the power of impulse. Use those areas near the cash for quick impulse purchases, playing on the DIY sector. Tools, gloves, extension cords – these can all be highlighted as DIY products and if someone is thinking this way, those added reminders can boost your sales.
If you’re looking to take advantage of how Canadian housing trends are influencing the DIY sector, we can help. Get things started today by calling 1-877-421-5081 or visiting www.storesupport.ca.